Kits

Quoted from Chrisblor

They were all over it when we made the FA Cup QF - doubt Atherton Collieries have ever managed to get an idiosyncratically written feature about them on the Macron website - https://www.macron.com/uk/news/grimsby-town-when-football-can-still-make-us-dream

https://twitter.com/MacronSports/status/1659556391294574594

Quoted Text

BECOME YOUR OWN HERO
Never before has the spirit of the Macron Hero, emblazoned on Grimsby Town FC shirts, conveyed its message like in this beautiful football story. Spirit of sacrifice, passion, commitment, and determination to achieve a goal. No one is born a hero, but they can become one, just as the boys of the English club and their fans did.

Yeah, I'm getting off.

I know it's not arrived yet but what's stopping them showing us a preview image of what it actually looks like?

Quoted from Blundellite

I know it's not arrived yet but what's stopping them showing us a preview image of what it actually looks like?

I know we're not the only club not to have released their kit yet, so I'm not overly concerned or worried about it. I do wonder however, whether the longer the wait, the greater the anticipation and - hopefully - the greater the demand is all part of the design in delaying any form of preview or announcement.

I don't for one second think the club would do it from a level of disdain for the fans, but keeping them in suspense in order to create a 'higher than normal' burst of activity on shirt sales wouldn't be a poor marketing strategy from a business perspective. I think they'll want to do everything in their power to maintain the fantastic ST sales of last year (which already looks the case) and also with shirt sales. If last seasons boom was a one-off then it isn't going to help. It needs a sustained change in thought process from fans to become an annual desire/rush to get those STs and shirts as early as possible.

On that similar train of thought, I'm also curious to see whether they order more shirts than last season or again create a supply and demand type scenario that increases that desirability.

Either way and whatever ends up being the case I can't wait for them to be out and try and get my hands on one!

Was only talking about this the other day with a mate. Every year we do the big kit launch and wait for the social media posts and videos. Personally I like all that and think it adds a really positive image to the club and I'm all for it.

However, in terms of the commercial aspect, we're missing a trick. The kit must be designed and agreed between the club and Macron as early as maybe March/April time. Why don't the club release the images of the kit then and open up a pre-order process for fans? Last year we ran out of every shirt on the first day of sales for every kit because the club hadn't anticipated how many fans would be buying one, and the order hadn't been placed for sufficient numbers with Macron in time. If we had the shirts on pre-order/sale as soon as the design is agreed, then the club are better informed as to how many need ordering and in which sizes, ready for kit launch day.

I may be over simplifying this, but it would let us order the correct number of kits to meet demand, whilst also giving us enough surplus stock to have in the club shop for those that wait until closer to the new season or dropping in to buy one.

I know it moves away from the big social media release, but with anything a business does on social media, whilst it's great for our image, exposure and engagement, the end goal is surely to make us money and increase revenue. The fancy shirt launch can still take place and have the official videos come out which we all look forward to, but give us a 3D Mockup/Design (should look ace these days and not some crappy 2D drawing done in paint) that allows fans to see the design early, place an order, secure their shirt, allow the club to place the right sized order with Macron and ultimately don't miss out on sales/revenue.

I reckon the 'new stripes' thing is actually referring to our new away kit, which will be an imitation of our greatest ever away kit the blue striped food town one

Quoted from bigdavemariner

Was only talking about this the other day with a mate. Every year we do the big kit launch and wait for the social media posts and videos. Personally I like all that and think it adds a really positive image to the club and I'm all for it.

However, in terms of the commercial aspect, we're missing a trick. The kit must be designed and agreed between the club and Macron as early as maybe March/April time. Why don't the club release the images of the kit then and open up a pre-order process for fans? Last year we ran out of every shirt on the first day of sales for every kit because the club hadn't anticipated how many fans would be buying one, and the order hadn't been placed for sufficient numbers with Macron in time. If we had the shirts on pre-order/sale as soon as the design is agreed, then the club are better informed as to how many need ordering and in which sizes, ready for kit launch day.

I may be over simplifying this, but it would let us order the correct number of kits to meet demand, whilst also giving us enough surplus stock to have in the club shop for those that wait until closer to the new season or dropping in to buy one.

I know it moves away from the big social media release, but with anything a business does on social media, whilst it's great for our image, exposure and engagement, the end goal is surely to make us money and increase revenue. The fancy shirt launch can still take place and have the official videos come out which we all look forward to, but give us a 3D Mockup/Design (should look ace these days and not some crappy 2D drawing done in paint) that allows fans to see the design early, place an order, secure their shirt, allow the club to place the right sized order with Macron and ultimately don't miss out on sales/revenue.

Excellent idea makes total sense plus money will already be banked via deposits or full payment

Quoted from Blundellite

I know it's not arrived yet but what's stopping them showing us a preview image of what it actually looks like?

Totally agree, hopefully it's not as a result of any commercial decision that's led us to make a late change.

The Nike kits had Young's applied as a poor quality vinyl done with a heat press. Unsure whether Nike or the club applied the sponsor but they were definitely "off the shelf" kits. The myenergi logo was in the fabric of last season's shirt which means there is at least some level of customisation offered to us.

Quoted from bigdavemariner

Was only talking about this the other day with a mate. Every year we do the big kit launch and wait for the social media posts and videos. Personally I like all that and think it adds a really positive image to the club and I'm all for it.

However, in terms of the commercial aspect, we're missing a trick. The kit must be designed and agreed between the club and Macron as early as maybe March/April time. Why don't the club release the images of the kit then and open up a pre-order process for fans? Last year we ran out of every shirt on the first day of sales for every kit because the club hadn't anticipated how many fans would be buying one, and the order hadn't been placed for sufficient numbers with Macron in time. If we had the shirts on pre-order/sale as soon as the design is agreed, then the club are better informed as to how many need ordering and in which sizes, ready for kit launch day.

I may be over simplifying this, but it would let us order the correct number of kits to meet demand, whilst also giving us enough surplus stock to have in the club shop for those that wait until closer to the new season or dropping in to buy one.

I know it moves away from the big social media release, but with anything a business does on social media, whilst it's great for our image, exposure and engagement, the end goal is surely to make us money and increase revenue. The fancy shirt launch can still take place and have the official videos come out which we all look forward to, but give us a 3D Mockup/Design (should look ace these days and not some crappy 2D drawing done in paint) that allows fans to see the design early, place an order, secure their shirt, allow the club to place the right sized order with Macron and ultimately don't miss out on sales/revenue.

De dar de dar de dar COMMON SENSE ALERT. REMOVE FROM THE FISHY IMMEDIATELY!

Am sat waiting for a train bored so decided to have a look at other macron kits that town could perhaps use. I ‘rearranged’ this one from udinese though possibly too much red!