OPERATION 3K

Quoted from headingly_mariner

It must have been tons and it made a massive difference to everyone last season. I just find it strange that there were a few announcements and talk of interesting initiatives for some fans that never materialised.
Do you think the club could have done more with pricing and promotions to really drive season ticket sales?

Agree with Headingley. Things were missed however successful the campaign was. A few comments about things to come later never materialised the delay due to people being on holiday. TooGoodToGoDown and another member of the Trust were those who worked very hard on this campaign and deserve everyones congratulations. However very little happened in reality the club didn't really get involved a poster was about the height of the campaign. It's fantastic we achieved such a high number but it feels like we did so out of fans commitments and luck rather than the campaign. Either way its still a fantastic number.

Quoted from headingly_mariner

It must have been tons and it made a massive difference to everyone last season. I just find it strange that there were a few announcements and talk of interesting initiatives for some fans that never materialised.
Do you think the club could have done more with pricing and promotions to really drive season ticket sales?

I think we all know that the match day price is around £4 cheaper ( adult ) when buying a season ticket and you get 10% off merchandise in the club shop.

It's a great achievement, but lazy approach by the clubs marketing, this could of easily been Operation 4K with a liitle bit of foresight and ingenuity on the clubs part...plenty of decent suggestions from myself and others included, but nothing, and the same old, same old...nothing for shift workers and the like either from the club. On the back of a promotion winning season, 4K season ticket holders could of been easily achieved, if somebody from the club had had the nous to market it properly.

Quoted from Grimbiggs

It's a great achievement, but lazy approach by the clubs marketing, this could of easily been Operation 4K with a liitle bit of foresight and ingenuity on the clubs part...plenty of decent suggestions from myself and others included, but nothing, and the same old, same old...nothing for shift workers and the like either from the club. On the back of a promotion winning season, 4K season ticket holders could of been easily achieved, if somebody from the club had had the nuance to market it properly.

So you're suggesting that we could have got 1000 more season ticket holders for this season in L2 than the 98/99 season - our first back in the Championship after the Wembley double?  Deluded.

Jeez 3k season tickets is brilliant, far in excess of anything for years. I personally don't think the club offering priority tickets in the league trophy or a tenner off a team shirt makes much difference to people buying a ticket. We do it because of loyalty and hope, and maybe a bit of sadism too.

Phenomenal achievement and once again full credit to those involved with the Trust at getting this moving along, despite what appears from the outside as a lack of willingness and engagement from the club.

I think what the Trust do is superb, those involved should be genuinely proud of what they do.  But it's the club who I have a serious gripe with on this.

In the last 16 months we've seen interest in our club that hasn't been seen since 1998 (even then it was relatively short lived considering).  The Trust have done everything possible to raise the profile of the club and the fans themselves have created a mentality I never thought I would see, following Town used to be a generally negative experience!

That should have been truly capitalised on by the club.  A real opportunity to make a lasting impression.  Could we have sold more then 3,000 Season Tickets for a fourth-tier side in an economically challenged area?  Doubtful, but the club made so little effort to expand on the work of the Trust on this.

Physical season tickets not available until god knows how many weeks after they went on sale.  Then relying on a club employee to update the fans via their personal Facebook account.  
Removal of marketed vouchers from the season ticket packs.
Basic errors when 'new' season ticket holders trying to purchase tickets.
Lack of fresh incentives to get a ticket from the club.

It all adds up.  Poor, poor, poor from the club.

The price increase was fair.  We're at a higher level and the club have done well to hold the prices for so long.  But to just chuck a few quid on the tickets was utterly lazy.  We're riding the crest of a wave.  What have the club done to capitalise on that?  Nothing, they've just hoped that the existing fans would return and a few extra would come on board.

I believe in the Trust but I fear the club are just too happy to use them as a marketing tool because they're too incompetent/lazy to do something themselves.  The Trust is run by volunteers, people with other commitments and full-time jobs.  The club has actual employees to do things like the marketing.  Why is it the volunteers who are doing the marketing and promotion of the club?  

I wonder if The Commercial Dept have been successful in increasing corporate income as a result of the return to The League. It is an important part of the club's income.

To put it into perspective, Mansfield have only sold 1500 season tickets. Great effort by our fans..

Quoted from Trawler

So you're suggesting that we could have got 1000 more season ticket holders for this season in L2 than the 98/99 season - our first back in the Championship after the Wembley double?  Deluded.

Going from a fan base of 2700 season tickets holders last season, when we've been starved of league football for so long, and when we took about 15,000 to Wembley for the play-off final, shows how many people could of been targeted. If this had been marketed straight after that play-off final, rather than a month later, the momentum and euphoria could of made the target of 4,000 achievable with the right incentives and a bit of intiative. In theory with 3000 being sold, out of the 12000 others who went to that final, we've managed to capture just 2.5%(300) of that audience alone. Bradford were able sell their adult season tickets at £149 in 2015 which was £50 cheaper than the previous year's price. It was an average of £6.50 a game. By doing so they were able to increase their season ticket holders from 15,000 to 17,500(17% increase). I'm not saying we would of been able to afford to do that, but did we actually look at the options available?....Whilst it's still a great achievement to have 3000 season ticket holders, the opportunity was there and unfortunately missed.

Quoted from bax

That's not for me to say, I'm not a club employee and hindsight is a wonderful thing!

That's a brilliant diplomatic, yet telling reply.