Twenty First Group

The club has a new partnership with TFG and a new board member, Gareth Jennings.

https://gtfc.co.uk/club-statem.....mercial-performance/

https://www.twentyfirstgroup.com/tfg-grimsby-town-fc/

Another step forward for the club.  Success breeds success.  

I was excited about this, then I saw they are involved with Spurs....

Seriously though, this is a positive move and shows we are moving forward and embracing the modern game, worlds apart from 3 years ago.

I don't even understand what they actually do other than they are consultants making a pot load of money.

Quoted from Madeleymariner

I don't even understand what they actually do other than they are consultants making a pot load of money.

This. It theoretically sounds like exciting news - but I'd be interested to get some more details about what precisely they're going to bring to the table. The press release is pretty wishy washy.

It's like corporate buzzword Bingo in those statements...

That said, it seems a progressive move forward.  This page is quite interesting on their website https://www.twentyfirstgroup.com/impact/ I think some of the examples and a bit ambiguous for my liking.  Lots of actions and suggestions, but limited or at best loose 'impacts'.  But a few nuggets in there all the same.

I'm fairly sure that JS and AP know what they are doing, I have complete faith in them.

Looks like they do tactical, recruitment and investment/commercial based data analysis. All things we need. I'd imagine that those vests players play and train in produce a large amount of data that we're not harnessing as well as we could be. Again, the data the scouting network collects probably could be put to better use. The more you build up your database the more complex it becomes to analyse, so the less likely you are to make as good use of it if you don't have the expertise in house. This will be what we were doing with Loughbrough Uni but a step up and more bespoke, I'd imagine. They have an impressive list of clients this company, hopefully we'll start reaping the benefits of this fairly rapidly.

Their whole website is a bit “wishy washy”. It’s only really once you get into the case studies that you get a sense of what they do. They’re an analytics company which uses big data to looks for patterns and, ultimately, insights into the way an organisation does things, with a view to spotting areas that can be strengthened in ways that haven’t been thought of before.

They’ve focussed on a variety of different areas, from the more small-scale examples of helping clubs with manager searches (see Swansea: https://www.twentyfirstgroup.com/portfolio-item/swansea-city-head-coach-search/) and helping BT Sport grow its customer base after significantly reducing its marketing budget (https://www.twentyfirstgroup.com/portfolio-item/bt-sport-premier-league-predictions/), to huge root-and-branch reviews like the ECB’s High Performance Review (https://www.twentyfirstgroup.com/portfolio-item/ecb-high-performance-review/).

It’s unclear what Town are going to use them for – it could be the playing side or commercial side or both. Maybe we’ll get some more info from the pod interview.

That's all well and good but can they give us a new Main stand?

Our owners certainly seem to move in rarefied business circles, but why does it always sound so vague?