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Realistic season ticket target 5k

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dapperz fun pub
February 19, 2020, 11:37am Report to Moderator
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Is 5 k doable next season ? I think we normally do just under 3k so seems a big ask , but the first time in twenty years if Ollie keeps this momentum going not just results I’m getting one .. anyone else considering
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Jarmo.Is.God
February 19, 2020, 11:43am Report to Moderator

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Not had one for 5-6 years, as now have 2 young boys, but if the price is right, i'll be more than happy to jump back on board, so yeah, its do able IMO
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BobbyCummingsTackle
February 19, 2020, 2:00pm Report to Moderator
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Nope, unrealistic. In the Buckley years we got c 6.5k - 8.5k depending on the opposition. The ground capacity is now 9,027. We haven't sold the ground out for a league game in years (we've come close a couple of times). 5k season tickets would be a huge proportion of our capacity and potential support.

I think that about 8.5k would be our max gate for a league game if we were doing ok in the Championship and not playing a local, big team (Wednesday for example).

If your number of season ticket holders is correct (c.3k) then we've had several games in the last couple of years when pretty much only season ticket holders attended, based on the advertised gate.

That said, Lincoln have 6k or so season ticket holders and that seems an amazing number based on their historical support.


40+ years of black and white striped misery.
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diehardmariner
February 19, 2020, 2:31pm Report to Moderator
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The problem is that for so many years we've had this mentality that shifting the same number 2500-3000 is good.  We've seen it as a success if we shifted slightly more than the season before, even if it was 1 ticket.  

We've had countless 'feel good' moments in the last few years but failed to capitalise once on them.  The biggest one was 2016.  We had 12-13,000 at Wembley to watch us in the most enthralling and captivating manner, yet we did nothing to tap into that.  Let's presume that we sold 3,000 season tickets for that season and I'm going to speculate that as the figure of mugs (I include myself in that bracket) who will trudge down to the ticket office every summer and hand over their money for that little stub book.   Taking them out of the equation, we had 9,000-10,000 potential new customers for season tickets.  Potential new customers have just experienced the absolute high of football- whatever you think of the play-offs, it's the best way to win promotion (and also the worst way to miss out).

Had we really built on that over that summer, we may have easily reached 5,000 tickets.  But we didn't.  To the best of my knowledge we didn't even really try.  We did nothing to capitalise on the feel good factor but also nothing different to attract new custom.  We just churned out the same Zebra finance leaflets and that token sheet which basically gives you a free programme and 2-4-1 at the Farmhouse....which already does 2-4-1 anyway.

If we put the same product out, we're always going to get 3,000.  Despite what John Fenty thinks, it's not enough to just do the PR on the pitch.  Don't get me wrong, what's happening on the pitch is exciting and it will help.  But this club needs to approach things differently, in a way that isn't stuck in a timewarp.  

5,000 is achievable.  The club just have to change their mindset beyond accepting something as the norm.

What won't get 5,000 is sending renewal letters out, updating the official site page here and there and then having Steve Wraith do an interview once a month with the Telegraph saying how we've 'smashed' ticket sales but then not giving an actual figure.
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ex-merseymariner
February 19, 2020, 2:46pm Report to Moderator

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THIS.


Quoted from diehardmariner
The problem is that for so many years we've had this mentality that shifting the same number 2500-3000 is good.  We've seen it as a success if we shifted slightly more than the season before, even if it was 1 ticket.  

We've had countless 'feel good' moments in the last few years but failed to capitalise once on them.  The biggest one was 2016.  We had 12-13,000 at Wembley to watch us in the most enthralling and captivating manner, yet we did nothing to tap into that.  Let's presume that we sold 3,000 season tickets for that season and I'm going to speculate that as the figure of mugs (I include myself in that bracket) who will trudge down to the ticket office every summer and hand over their money for that little stub book.   Taking them out of the equation, we had 9,000-10,000 potential new customers for season tickets.  Potential new customers have just experienced the absolute high of football- whatever you think of the play-offs, it's the best way to win promotion (and also the worst way to miss out).

Had we really built on that over that summer, we may have easily reached 5,000 tickets.  But we didn't.  To the best of my knowledge we didn't even really try.  We did nothing to capitalise on the feel good factor but also nothing different to attract new custom.  We just churned out the same Zebra finance leaflets and that token sheet which basically gives you a free programme and 2-4-1 at the Farmhouse....which already does 2-4-1 anyway.

If we put the same product out, we're always going to get 3,000.  Despite what John Fenty thinks, it's not enough to just do the PR on the pitch.  Don't get me wrong, what's happening on the pitch is exciting and it will help.  But this club needs to approach things differently, in a way that isn't stuck in a timewarp.  

5,000 is achievable.  The club just have to change their mindset beyond accepting something as the norm.

What won't get 5,000 is sending renewal letters out, updating the official site page here and there and then having Steve Wraith do an interview once a month with the Telegraph saying how we've 'smashed' ticket sales but then not giving an actual figure.




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pen penfras
February 19, 2020, 2:48pm Report to Moderator

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Quoted from diehardmariner
The problem is that for so many years we've had this mentality that shifting the same number 2500-3000 is good.  We've seen it as a success if we shifted slightly more than the season before, even if it was 1 ticket.  

We've had countless 'feel good' moments in the last few years but failed to capitalise once on them.  The biggest one was 2016.  We had 12-13,000 at Wembley to watch us in the most enthralling and captivating manner, yet we did nothing to tap into that.  Let's presume that we sold 3,000 season tickets for that season and I'm going to speculate that as the figure of mugs (I include myself in that bracket) who will trudge down to the ticket office every summer and hand over their money for that little stub book.   Taking them out of the equation, we had 9,000-10,000 potential new customers for season tickets.  Potential new customers have just experienced the absolute high of football- whatever you think of the play-offs, it's the best way to win promotion (and also the worst way to miss out).

Had we really built on that over that summer, we may have easily reached 5,000 tickets.  But we didn't.  To the best of my knowledge we didn't even really try.  We did nothing to capitalise on the feel good factor but also nothing different to attract new custom.  We just churned out the same Zebra finance leaflets and that token sheet which basically gives you a free programme and 2-4-1 at the Farmhouse....which already does 2-4-1 anyway.

If we put the same product out, we're always going to get 3,000.  Despite what John Fenty thinks, it's not enough to just do the PR on the pitch.  Don't get me wrong, what's happening on the pitch is exciting and it will help.  But this club needs to approach things differently, in a way that isn't stuck in a timewarp.  

5,000 is achievable.  The club just have to change their mindset beyond accepting something as the norm.

What won't get 5,000 is sending renewal letters out, updating the official site page here and there and then having Steve Wraith do an interview once a month with the Telegraph saying how we've 'smashed' ticket sales but then not giving an actual figure.


But what would actually motivate people to buy tickets who don't turn up now? In 97/98 we had a lot more people at Wembley and a far more successful season than 2016, but that didn't lead to big ticket sales. Our facilities haven't improved since then, and relative to other teams they're worse. There's little we can do in and around the ground, without a significant cost, that will improve the matchday experience enough to get people to buy tickets. We already have cheap tickets compared to most clubs.

Without a new stadium, I just don't see us getting a significant upturn in support, unless we suddenly become a regularly winning side

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grimsby pete
February 19, 2020, 2:53pm Report to Moderator

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If Lincoln can go from under 2.000 to 6.000

We can go from 3.000 to over 6.000.

BUT

It will take a promotion to do it so if we don't go up this season 4.000 is a more realistic figure for next season.

Then Ollie will take us up in style and the sold out signs will be out in force .😁


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rancido
February 19, 2020, 2:55pm Report to Moderator

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Quoted from pen penfras


But what would actually motivate people to buy tickets who don't turn up now? In 97/98 we had a lot more people at Wembley and a far more successful season than 2016, but that didn't lead to big ticket sales. Our facilities haven't improved since then, and relative to other teams they're worse. There's little we can do in and around the ground, without a significant cost, that will improve the matchday experience enough to get people to buy tickets. We already have cheap tickets compared to most clubs.

Without a new stadium, I just don't see us getting a significant upturn in support, unless we suddenly become a regularly winning side




This!! in Spades.


The Future is Black & White.
"The commonest thing on this planet is not water , as some people believe, but stupidity ". Frank Zappa
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supertown
February 19, 2020, 3:00pm Report to Moderator
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It is doable if we are in league 1 😃
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lukeo
February 19, 2020, 3:01pm Report to Moderator
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Personally if we win more than we lose between now and the end of the seasson I think we could aim for and sell 4k if IH is the face of the 'operation'
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