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I posted the following in February (now slightly edited):
Quoted from 137
Any system for reallocation of ST seats will need to:
i) make it worthwhile for the ST holder to take the time to release it, and
ii) make it worthwhile for the club to implement it.
Both will require an online ticketing system which is fit for purpose - probably a 'bespoke' system will be needed.
< ** My Asian keyboard cannot do the pound symbol, so I'll use the dollar symbol instead.** >
For simplicity, let's say pay on the day is $20 and the cost of a ST works out at $15 per home game.
When a ST holder releases a seat, it becomes available for sale at $15.
IF sold, the ST holder gets a $5 discount on next season's ST. The club pockets an extra $10.
If it's not sold the ST holder gets zilch (apart from a nice 'thank you' email from the club informing the holder that it wasn't sold
and that the "your next season's ST discount" remains at $X).
If the ST holder chooses not to renew next season the discount can be applied to the cost of items from the club shop.
Having a discount available will provide an extra incentive for the holder to renew next season.
The obvious snag is that customers who may have rocked up at BP to pay $20 on the day will choose a reallocated ST seat.
With the cost-of-living crisis, I would expect many to be tempted to go for a reallocated ticket (on a first-come-first-served basis).
That would suit the club to the extent that all season ticket seats are likely to be occupied first, solving that issue - and encouraging
people to book early, which is also to the club's benefit.
Looking ahead, and assuming GTFC continues to thrive, we will get close to selling out BP on a regular basis - in which case the
early sales of all reallocated seats will make little difference. Once they've all been sold it will be only pay on the day thereafter.
So selling a reallocated seat earns the club $25 (25% extra) and the purchaser saves a fiver on the cost of admission. Win-Win. |
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 lukeo |
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The club do need to look at this but you can't offer a seat cheaper etc... For me they need to do something as simple as £5 into their online account IF their seat is re sold.
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 WOZOFGRIMSBY |
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A tenner is definitely too much, a fiver maybe,at most.
£x (cost of ST) / y (games on ST) = y (average ticket cost) £300 (guess) / 23 games = £13 So, £10 isn’t a bad price to offer back. And , if sold by the club again, either take that off the following seasons ST or as credit to be spent at the club (meal at mcmenamys, club shop etc) Maybe it’s not the financial aspect. Maybe it’s how to do it? Some people may find it difficult or complicated. |
| Rose is on fire
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| DB |
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ST's are scanned so the club, with modern technology, should know who attends most of the games and those that don't. Surely the club could contact those that don't and ask them to release their seat, instead of the other way round.
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| You can please some of the forumites some of the time but not all the forumites all of the time |
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| supertown |
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ST's are scanned so the club, with modern technology, should know who attends most of the games and those that don't. Surely the club could contact those that don't and ask them to release their seat, instead of the other way round.
Really ! How long do you think that would take |
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| Swansea_Mariner |
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Really ! How long do you think that would take
Probably about 10 seconds if it was via email using Microsoft flow. |
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| MarinerWY |
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I really rate 1878 and think they've transformed the club in a very short space of time. Loads of things to commend them on.
However the one area I'm less enthused about is their attitude towards capacity. Stockwood's assertion at the fans forum that we weren't selling out and didn't fill capacity almost felt like stubborn denial. Yes, one or two single restricted view seats technically mean it isn't a sell out, but in practice the situation remains that plenty who want tickets can't get them
We were asked by two young lads outside the ground today if anyone had a spare ticket, and there's plenty of examples on this thread of people not coming as there were no paired seats left. I've not gone with family a few times this season as course you want to a least pair up and not be in single seats dotted about the ground.
Because of the attitude when I've heard Stockwood asked it feels as though the answer is brushed off or avoided - something very vague about how if they ever did anything, they'd want it to be permanent. However it doesn't come across as a priority nor something they are particularly actively pursuing.
Even temp seating in the corners for 2-3 seasons would be a great trial of increased capacity and would make a big difference imo. Be great if it was permanent but if that's not feasible, temp seating/safe standing would be a fine solution. Perhaps 1878 are looking into this, it'd just be really good to know a bit more detail
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| WOZOFGRIMSBY |
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Just been having a think about the whole selling back thing while on a zzzzzzzzzzzzzzoom call with work, again don’t know how possible this is but:
The club has a dedicated phone/email to allow reselling of the seats. You text or email with stand ……. Seat number …. And a unique code for your seat/s. Then if it gets resold, you receive money back etc
As I said before, it could possibly be people that have difficulty with the process that has to be followed at present?
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| Rose is on fire
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| jamesgtfc |
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The club do need to look at this but you can't offer a seat cheaper etc... For me they need to do something as simple as £5 into their online account IF their seat is re sold.
It's not popular with those STHs in their ivory towers but I think the loyalty points on the system should be used to determine away priority on a 3 year average, but still weighted towards STHs. You get so many points for having an ST, so many points for attending a game and here comes the harsh bit, deducted points for frequent non-attendance and non-surrendering. This would come with no cost to the club. However, I do also think that the £5 credit to your online account if your seat is sold is a bit of a no brainer too. That process can be automated and the club earns extra income by being able to sell that seat. With all the rules around FFP, maximising income becomes increasingly important. Dotted single seats need closing up which may mean moving the odd STH along a seat or 2. The owners have done a great job, but the constant denial of it being an issue by Stockwood is a very frustrating one. |
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| diehardmariner |
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I don't particularly care what the club do to try and improve the situation with unused ST seats getting released and then (hopefully) resold.
I'm at the point now where they just need to try something. See if it works, then react accordingly. The current approach of putting a Comms out reminding fans they can do it isn't working.
Just scanning this thread alone there's about 20 potential tickets that could have been sold if tickets were an option, which they weren't. Yet we had a good 1000 empty seats in the home end.
It's a very harsh stick to beat them with but 1878 have got the seats sorts, very good views and unrestricted too. Perhaps if they challenged themselves to sit in an unfamiliar stand surrounded by people they don't know and with a goalmouth hidden by a police box they may reassess their stance that it's not an issue at present.
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