Season Tickets

Have to be a bit careful with 'incentives' though as may encourage people to buy STs who know they won't go regularly but will then have a decent chance of recouping some of the outlay. Too much carrot could cause further unexpected issues, there also needs to be a bit of stick like miss x amount of games and can't early bird the same seat next season

Quoted from Yarborough Vaults

Have to be a bit careful with 'incentives' though as may encourage people to buy STs who know they won't go regularly but will then have a decent chance of recouping some of the outlay. Too much carrot could cause further unexpected issues, there also needs to be a bit of stick like miss x amount of games and can't early bird the same seat next season

Sticks not feasible hitting customers with a stick not a great business model unless your selling S&M. Get some seats in the corners is the answer.

I'm torn by the incentive offer to be honest.  I can completely see why people are against it and for it.  
Finding that right balance of a sweet enough offer but not too sweet is difficult.  I think even £5 discount is arguably too sweat.  Over the course of a season it's nearly a third of your ticket back.  I know the club get the re-sale value but I could see that encouraging people to buy tickets, take a £200ish hit but just for the guarantee they'll get tickets for big cup games/league games they can make.

Test it out.  Free drink, free programme....If that doesn't work then re-think it.

I'm with Herve though, we can't start enforcing people have to come to the games if they've bought a ticket.  Get those bloody corners filled in and sell 10,000 tickets - if only 7,000 turn up then so be it.

Free month on Mariners Player ?
or
Free programme posted to you?
or
Free drink voucher (Mariners Trust Bars Only) ?
or
Entry to a monthly draw to win say £50 in club shop vouchers ?


BUT NO CASH !

Not sure if I’ve said this before (probably, boring bãstard that I am), but think the best way to do it would be a pro-rata percentage received upon resale of any seat you’ve given up.

Rotherham hand back 75% (IIRC) just for releasing a seat, which seems like madness to me.

What they should have is massive QR Codes to scan on the way out of the ground, so if people know they won’t make the next game (or can’t be bothered because we’ve just lost and not had a shot), they can do it in about 30secs.

75% just for releasing the seat?

That's mental!  You would imagine that the uptake for that is really high for the shitty games in the depths of winter, I suppose their current position is they're always fighting for something so makes it less likely.

Can't see why giving £5 or more back for releasing a seat is too much of an incentive.

The club make another £19 on top of whatever they received up front for the original season ticket, and if someone wants to purchase a seat up front and never actually use it, what difference does it make?

Quoted from diehardmariner

75% just for releasing the seat?

That's mental!  You would imagine that the uptake for that is really high for the shitty games in the depths of winter, I suppose their current position is they're always fighting for something so makes it less likely.

It's only for sold out matches or extremely likely to sell out

Quoted from ginnywings

Can't see why giving £5 or more back for releasing a seat is too much of an incentive.

The club make another £19 on top of whatever they received up front for the original season ticket, and if someone wants to purchase a seat up front and never actually use it, what difference does it make?

I agree.. but what if that £5 didn't go back into the pocket of the season ticket holder and went into the coffers of a well chosen local charity that could make a real difference to peoples' lives who are much worse off. disabled supporters club for example, Town fans are good at that if they think it's a worthy cause. £100k plus a season to the charity plus an extra £300k towards identified re-investment by the club.. these sums matter much more than a fiver a game or a voucher back to the season ticket holder..

Quoted from Bigdog

I agree.. but what if that £5 didn't go back into the pocket of the season ticket holder and went into the coffers of a well chosen local charity that could make a real difference to peoples' lives who are much worse off. disabled supporters club for example, Town fans are good at that if they think it's a worthy cause. £100k plus a season to the charity plus an extra £300k towards identified re-investment by the club.. these sums matter much more than a fiver a game or a voucher back to the season ticket holder..

Yeah, I'd be happy with that.