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Ideas to boost attendances and income - post yours

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KingstonMariner
June 13, 2019, 4:19am
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Quoted from mimma
All the money goes to either fund the team or to run the club. It doesn't go anywhere else.


If it’s earmarked this way it won’t pay off any benign loans


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Bristol Mariner
June 13, 2019, 6:44am

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Fenty offers £0.5m to sell up, fans raise the cash.


GTFC Exile, Bristol Mariners
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AdamHaddock
June 13, 2019, 9:10am

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Place a roof (even a cheap flimsy one) over the back of the main stand creating a concourse area. Spruce up the bogs. See if one of the local chippies like Steels want to do a catering van or two in the ground on match days.


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AussieMariner
June 13, 2019, 10:23am
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A couple of ideas:

1. Leverage the fan loyalty to GTFC and their buying power by being far more active in promoting and generating leads for sponsor products.
Simple example:
5000 fans buy a £20,000 car every 4 years. That’s a total spend of £25,000,000 p.a.
If we can influence 10% of those purchases with simple low cost strategies such as a personalised GTFC number plate, take a test drive with your favourite player, meet the players at a dealership event etc etc and take a 5% lead generation fee (£1,000 per additional car sold) that’s £125,000 p.a. from a single category (albeit a high value one).
These numbers are off the top of my head but I’m confident that with a bit of refinement there is a viable opportunity there.
The challenge would be to put in place the system to record and manage the leads and demonstrate to the company that the sales are genuinely incremental. I do notice however that one of the 6 sponsors we have is an IT services company....
A by-product of such a scheme would be the creation of a database of customers for various categories of products and services that could prove invaluable in attracting future sponsors. Doesn’t work for all categories, but anything involving a regular or frequent discretionary purchase would fit.

2. Increase fan engagement through ‘money can’t buy’ experiences.
Nothing new about this idea but the concept is that the club can offer experiences that cost them next to nothing but are highly valued by the fans.
- Behind the scenes tour of a training session
- Take a penalty against Macca
- Sit next to JF at a match (or maybe not)
- Have a beer or a meal with your favorite player
- A match-day table in McMenemy’s hosted by a player who is currently not playing (injured, suspended etc).
And many many more. These could be offered as a reward for achieving spend thresholds, randomly selected winners, whatever. Basically though formalise the propositions and use them to generate interest.
Again, needs investment in a database to be done effectively.

The common theme behind both of these ideas is that the loyalty that fans have to the club is a major asset that can be harnessed and leveraged far mor effectively than at present.
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Helgy
June 13, 2019, 2:20pm
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There are loads of things you can do last season in the conference Lincoln’s  fundraising was putting in around £1k a week.
It was a lot easier with the Cowleys , compared to previous years.
We had loads of unique ideas that were put in place and we still do them and keep the connection between the fans and the club that is massive.
None of the free claw hammers that Mansfield  we’re giving away wtf was that promotion about ?
Perhaps a commercial dept that gets out and sells the stands to companies.
To start with it does not matter how much comes in initially as there was no income before hand.
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psgmariner
June 13, 2019, 4:43pm

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Interesting investment model from Stevenage. I’d be in for this:

https://www.france24.com/en/20190613-english-club-stevenage-hope-funding-plan-blueprint-future




http://www.miabcleethorpes.net
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psgmariner
June 13, 2019, 4:52pm

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Chance to invest, boosted returns if the team get promoted and a £99 season ticket. Sounds good to me.




http://www.miabcleethorpes.net
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Malta_Mariner_90
June 13, 2019, 4:55pm
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Quoted from psgmariner
Chance to invest, boosted returns if the team get promoted and a £99 season ticket. Sounds good to me.


Only one problem though...
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moosey_club
June 13, 2019, 8:14pm
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Quoted from psgmariner
Chance to invest, boosted returns if the team get promoted and a £99 season ticket. Sounds good to me.


Arsenal and Leeds i think have both run bond schemes in the past where you effectively invest money up front and get the next few seasons season tickets at a minimal cost. Think they used that to raise capital for new stadium/ new stands or the like.  


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promotion plaice
June 13, 2019, 8:35pm

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"boost income"

Swear Boxes dotted around the home areas for Town fans at BP, 50p each time you swear.

I reckon we'd have enough money for the new stadium within a couple of seasons     


When Leeds trainer Les Cocker was once told Norman Hunter had broken a leg, he asked: “Whose is it?”
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