Elliott Jackson (Grimsby Live)

Quoted from Saudimariner

Because I live in the States, I can only follow Town's matches on the Grimsby Live website, but the "commentary" now just seems like a series of complaints about the team, and individuals in the team (which is grossly unfair, and is only opinion, not fact).  I'm also getting annoyed with the gaps in commentary - I know there are occasional problems with the WiFi, but it's now getting to be a regular thing that there will be a 10 minute gap between comments.  Picking on certain members of the team is bound to affect the team morale, which was very good.
As I said, it's the only way I can follow the match - fro a 12.30 kickoff, I have to start listening at 7.30am, but if he carries on like this, I'll just have to get the results on the BBC website after the match is finished. Frankly, it's getting depressing to read all his complaints, and the way the team (and the club) is progressing, it should be a time for celebration!

Quoted from Henryscat

Clicks generate ad revenue.

Interactions create increased exposure due to algorithms.

Say something left field and you get the clicks. People commenting “you’re a helmet” is an interaction.

His views are ridiculous, but as an employee he’s doing his job astoundingly well.

Best thing to do is unfollow.

Quoted from Poojah

One recent headline: Nagging Grimsby Town transfer question grows as Erico Sousa exasperates Paul Hurst frustration

He doesn’t know the difference between the word ‘exasperates’ and ‘exacerbates’. That’s not a symptom of someone in his position doing their job well.

Quoted from Henryscat

Yet you remembered it.

Possibly clicked, possibly commented on his poor grasp of the English language. Every click and comment generates income.

It’s a sad sad state of affairs. Gy Live is littered with typos. Do you think his employers care more about his vocabulary or ad revenue?

Quoted from Poojah

I visited the homepage of the Sports section on account of this thread. I didn’t get beyond reading the headlines because it’s obvious what they are.

To answer your question, I imagine his employers do care about vocabulary, though of course revenue is the ultimate litmus test. My point however is that in the short-term this kind of click bait approach, trying to get a rise out of people, will serve well on that front, however it will be short-lived once people learn that there is no content of any real value or worth to be had. Personally, I haven’t read the site on a regular basis for many months now, I’m sure many others fall into that category.