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Ideas to boost attendances and income - post yours

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psgmariner
June 11, 2019, 2:14pm Report to Moderator

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Mine from another thread about season tickets:

Copy Sunderland:

We’re used to seeing statues of famous players outside football stadiums, or walking down roads named after the old club captain.

So to drum up season ticket sales for the 2014/15 season Sunderland created a campaign that portrayed fans as club legends.

At a match against Crystal Palace towards the end of last season the stadium’s East Stand was renamed The Brian Graham Stand in honour of one fan that had renewed their season ticket.

A delighted Julia Ward has her very own road sign outside the SoL today after renewing her season card! #SAFCLegends pic.twitter.com/f6lheco5bF

— Sunderland AFC (@SunderlandAFC) March 15, 2014

Another fan had a road named after them and some season ticket holders received phone calls from players to tell them they are legends.

Other activity included print adverts of fans pictured as statues and social media posts featuring the names of fans that had renewed their season tickets.

This is a really clever campaign and one that generates excitement among fans about the upcoming season, when perhaps there isn’t much to get excited about on the field.

https://econsultancy.com/six-premier-league-football-clubs-with-innovative-digital-strategies/


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psgmariner
June 11, 2019, 2:16pm Report to Moderator

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And try out this (for free) for the first two games of the season:


https://start.ticketco.events/uk/ticketing-for-sports-clubs/


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londonmariner2
June 11, 2019, 2:20pm Report to Moderator
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Quoted from psgmariner
And try out this (for free) for the first two games of the season:


https://start.ticketco.events/uk/ticketing-for-sports-clubs/



That will never replace our forward thinking notepad and pen system.
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psgmariner
June 11, 2019, 2:25pm Report to Moderator

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And from the same article another low cost idea that will generate a social media buzz:

At the beginning of this season Southampton hosted a treasure hunt around the city to give fans the chance to win a new shirt before they went on general sale.

Hundreds of footballs were hidden in different locations, details of which were then shared on Twitter, Snapchat and Facebook.

Fans who found one of the balls had to post a selfie using the hashtag #EarnYourStripes to be entered into a prize draw for one of the kits.


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Civvy at last
June 11, 2019, 2:29pm Report to Moderator

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Quoted from psgmariner
And from the same article another low cost idea that will generate a social media buzz:

At the beginning of this season Southampton hosted a treasure hunt around the city to give fans the chance to win a new shirt before they went on general sale.

Hundreds of footballs were hidden in different locations, details of which were then shared on Twitter, Snapchat and Facebook.

Fans who found one of the balls had to post a selfie using the hashtag #EarnYourStripes to be entered into a prize draw for one of the kits.


What a load of old balls 😉


I wouldn’t say my Ex Mrs is loose.

But she’s just completed Tinder !!
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psgmariner
June 11, 2019, 2:43pm Report to Moderator

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I also think a large seat cover over the Osmond Corner would look better than yet more empty seats. Obviously you can sell the advertising on it as well.

https://www.flags.co.uk/banners/stadium-seat-covers/

Could be taken down on the rare times the seats are needed.


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sam gy
June 11, 2019, 2:43pm Report to Moderator
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Find somewhere else for everyone to park, and use the car park as a 'Fan Zone' type affair before kick off......beer provided by local breweries (Docks, Axeholme, etc), pop up food stalls by any local companies that might wanna get involved (John Turners making butties and burgers, local chippy with capabilities of doing a mobile thing, the club's staff dishing up Youngs fish finger sarnies , etc etc), maybe a local band providing entertainment.

The trust have done a great job in sprucing up the bars inside the ground, but theres still such a lack of places to have a beer before near the ground before. Let away fans in too, for 'low risk' games.



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psgmariner
June 11, 2019, 2:49pm Report to Moderator

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Would also love to know how much it is to sponsor a stand. Only one of the four is sponsored.

https://www.grimsby-townfc.co.uk/news/2017/april/advertising

Whatever it is, tell people. If no offers, actively chase companies.

Also that page hasn't been updated since April 2017.


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mimma
June 11, 2019, 3:04pm Report to Moderator
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The best way to increase attendances is to play good football, score lots of goals and be top of the league. It worked for the wimps.
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psgmariner
June 11, 2019, 3:14pm Report to Moderator

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Agreed but we’re rubbish so need more money to improve the team.


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