Football League Trophy

The fundamental issue here (IMO) is that football has become a business, and the people at the top are businesspeople. Their narrow-minded focus is on increasing profits - the more money coming in, the more 'successful' they have been in their role. As a few posters have mentioned, lower league fans are viewed as part of the football market, but they are buying the 'wrong' brands. Therefore a marketing exercise is undertaken (such as this) in an attempt to induce them to switch brand loyalty. It's about increasing the turnover of the large clubs - and if the small ones wither....well that's a successful outcome for the accountant-brains now running our sport, the lower league fans will HAVE TO change brands, won't they?


PS   Capitalism sucks!